Legends Behind the Craft podcast host Drew Thomas Hendricks sits down with Alex Andrawes, Founder and Executive Chairman of Personal Wine. Alex talks about the growth of personalization in the wine industry over the years, how Personal Wine develops product personalization, entry into the personalized liquor world, and how he solves the problems that come along with it. Alex also talks about Estate Wine Brokers
What challenges do companies face when they start to offer personalized products? What steps do they take to solve these concerns?
From trademarks to engraving errors to other customization challenges, there are plenty of difficulties that companies may face when digging into personalized products. However, with some innovation, excellent customer service skills, and advice from this week’s guest, companies and beverage connoisseurs alike can successfully invest in personalized products.