When people think of good activities that pair well with wine, what first comes to mind is: a happy hour with friends, listening to live music outdoors or even an intimate night alone with their significant other. We decided to try and add one more activity to that list: spinning. Spin class has become the newest workout craze that has everyone dancing on those stationary bikes, even celebrities like Ariana Grande doing it on stage during award shows!
We partnered up with DEFINE Body & Mind, a high-end fitness studio, and hosted two "Ride For Wine" events taught by our marketing lead, Alex Strubbe - a part-time spin instructor. Participants in the event endured a 45 minute spin class then quenched their thirst with glasses of Conde Laurel Cava Brut Sparkling Wine engraved with DEFINE's logo.